Make every campaign a winner
Lyftio helps marketing teams experiment, learn, and grow - without the guesswork.
- Test ideas fast
- No code, no hassle
- Win together
The A/B testing platform that keeps it simple.
Run smarter experiments on your website, landing pages and digital products. Running a startup? Driving a scale-up? It’s time for data democracy. Lyftio makes data-driven decisions accessible to all.
Some of the companies doing A/B tests with us
Trusted by innovative teams
See what our customers are saying about their experience with Lyftio.
With Lyftio, we tested a simple button placement change before going live. The results were clear: clicks dropped. That insight saved us from rolling out a change that would have hurt performance, and also showed how powerful small UX tests can be.
Markus
Test lead, Ticket
We ran a design-focused A/B test with Lyftio to validate a new layout before rolling it out. The outcome were clearly positive and drove a noticeable uplift in sales.
What we appreciated most was how easy it was to set up, track results, and make a confident decision.
Erik
CTO, Elwia
Powerful A/B Testing Built for Real-World Optimization
Our experimentation platform gives you everything you need to test, personalize, and optimize your digital experience with confidence. From visual editing to advanced analytics.
Experiment Types
Run the right experiment for every use case
A/B Testing
Compare two or more variations against a control to measure impact with statistical confidence.
Split Testing
Test completely different page versions or URLs to validate major layout or funnel changes.
Personalization
Deliver tailored experiences to specific audiences based on behavior, context, or attributes.
Visual, Code & AI-powered Editor
Full control, visual when you want it, technical when you need it
- Edit text, colors, images, margins, padding, borders, and more directly on the page
- Add custom HTML to introduce new components or content blocks
- Move elements freely to restructure layouts without touching source code
- Apply custom CSS for precise styling control
- Execute custom JavaScript for advanced logic and interactions
- Apply device-specific changes to optimize desktop, tablet, and mobile experiences independently
- Describe your changes in plain language using our AI assistant and let it generate the edits for you
Audience Targeting
Reach the right users at the right time
Target experiments and personalized experiences using powerful conditions such as:
- Device type
- Click behavior
- URL rules
- HTML element presence or state
- Data layer variables
- Referrer
- Cookies
Combine conditions to create precise, high-impact audience segments.
Stop guessing. Start testing.
Try Lyftio free for 30 days and launch experiments in minutes. No long-term commitment. Cancel any time.
Goal Tracking
Set the goals that define success
Define conversion goals using the same flexible targeting system as audiences:
- Device
- Click events
- URL conditions
- HTML element interactions
- Data layer variables
- Referrer
- Cookies
This ensures your success metrics align exactly with real user behavior.
Preview & QA Mode
Test everything before going live
- Preview all variations and targeting rules before activation
- Validate visual changes, functional behavior, and custom code
- Verify goal tracking and event triggers
- Perform full QA across devices and conditions — without affecting real users
Google Analytics 4 Integration
Extend your experiment analysis beyond the platform
- Validate variation impact across broader engagement and lifecycle metrics
- Compare variation performance with non-experiment data for additional context
Results & Insights
Make decisions with confidence, not guesswork
- Bayesian probability calculations to quantify the likelihood that a variation is best
- Performance breakdown by device
- Segment results by:
- Date range
- Traffic source
- Country
- Triggered goal
- Time-series graphs for:
- Visitors
- Conversions
- Conversion rate
- AOV (Average Order Value) and ARPV (Average Revenue Per Visitor) probability calculations
Why guess when you can test?
A/B Testing lets you go from guesswork to growth by showing you exactly what your audience wants and needs. It’s the fastest, and cheapest way to uncover what really brings you more sales, whether it’s your headlines, images, pricing, or calls to action. Test every element and improve your bottom line.
When you run A/B Tests, you:
- See what truly converts Find out which version your visitors actually prefer.
- Make data your secret weapon Stop arguing opinions and start proving results.
- Protect your bottom line Test ideas safely before rolling them out to everyone.
For Marketers, Product Teams & Engineers
Whether you're trying to boost signups, increase sales, or reduce bounce rates - A/B Testing helps everyone do better work, backed by data.
How Lyftio Works
Get started with A/B testing in three simple steps
1
Create a Variant
Change a headline, color, button, image or anything else you want to test.
2
Split Your Traffic
Our platform automatically divides your audience between versions.
3
Analyze the Results
See which version converts better with real-time reports and statistical confidence.
Simple, transparent pricing,without a long-term commitment.
Choose the plan that best fits your needs.
Free trial
RecommendedTry Lyftio with up to 5,000 visitors and all Startup features included.
Free for 30 days
- No creditcard required
- Everything in Startup
Startup
Perfect for small businesses starting with A/B Testing
200€ /month
- Only 30 days commitment period.
- Up to 100,000 monthly visitors
- 2 team members
- 2 websites
- Advanced targeting
- Visual editor
- Email support
Professional
For growing teams that need more power and flexibility
600€ /month
- Only 30 days commitment period.
- Up to 300,000 monthly visitors
- 5 team members
- 5 websites
- Advanced targeting
- Visual editor
- Priority support
Need more?
Custom solutions for large organizations.
Get started