1. Choose what to test
Pick the audience, page, and goal that matter most so each experiment starts with a clear purpose.
Conversion optimization for growing teams
The A/B testing platform that keeps things simple
Lyftio is an A/B testing platform for e-commerce brands, retail businesses, service companies, and marketing teams that want to improve conversion rates without technical complexity.
- Launch experiments without developer support
- Clear results you can act on
- Personal support from our Swedish team
Some of the companies doing A/B tests with us
Product demo
See how easy it is to experiment with Lyftio
This short walkthrough shows how you can create an A/B test in minutes, update content and elements without touching code, and clearly see which variation performs best.
Lyftio demo
A simple path from idea to measurable improvement
Lyftio helps teams move from assumptions to real learning with a testing workflow that stays practical and easy to follow.
2. Launch variations fast
Create and publish changes without turning every test into a development project.
3. Learn and improve
Measure outcomes, understand what happened, and use each result to guide the next test.
Built for teams that want testing without unnecessary complexity
Lyftio is designed to make experimentation approachable, supported, and cost-effective for growing companies.
Simple
A user-friendly editor, clear results, and a workflow that does not depend on developers for every change.
Personal support
Get help from the Swedish team that knows the product best and responds quickly when you need guidance.
Affordable
A flexible monthly model that gives companies a practical alternative to heavier and more expensive tools.
Trusted by innovative teams
See what our customers are saying about their experience with Lyftio.
With Lyftio, we tested a simple button placement change before going live. The results were clear: clicks dropped. That insight saved us from rolling out a change that would have hurt performance, and also showed how powerful small UX tests can be.
Markus
Test lead, Ticket
We ran a design-focused A/B test with Lyftio to validate a new layout before rolling it out. The outcome were clearly positive and drove a noticeable uplift in sales.
What we appreciated most was how easy it was to set up, track results, and make a confident decision.
Erik
CTO, Elwia
Frequently asked questions
How do I install Lyftio on my website? +
Installation is quick and straightforward. Simply add your unique installation snippet to the `<head>` section of every page on your website, and you’ll be ready to start running experiments.
Can I run experiments in Lyftio without writing code? +
Yes. Lyftio includes a Visual Editor that allows you to update text, images, buttons, colors, spacing, and layouts without writing any code. The editor is also AI-enhanced, making it possible to create more advanced changes with ease.
Does Lyftio support single-page applications (SPAs)? +
Yes. Lyftio supports Single Page Applications (SPAs) by automatically detecting content changes, applying or reapplying variations to newly loaded elements, and reverting changes when an audience condition is no longer met. However, custom JavaScript changes may require additional revert code to properly undo those changes.
Does Lyftio comply with GDPR and other privacy regulations? +
Yes. Lyftio does not collect personally identifiable information (PII) and supports consent-first implementations by allowing variation changes and/or tracking to be delayed or blocked until the user has provided consent. Lyftio is designed for privacy-conscious setups, with flexible script loading options, configurable data storage, and built-in support for common consent frameworks such as Google Consent Mode v2 and OneTrust.
Does Lyftio set any cookies? +
Lyftio is cookieless by default, using local storage instead of cookies to store experiment-related visitor data. If needed, you can choose to use cookies instead through your project settings.