Powerful A/B Testing Built for Real-World Optimization

Our experimentation platform gives you everything you need to test, personalize, and optimize your digital experience with confidence. From visual editing to advanced analytics.

Experiment Types Experiment Types

Run the right experiment for every use case

A/B Testing

Compare two or more variations against a control to measure impact with statistical confidence.

Split Testing

Test completely different page versions or URLs to validate major layout or funnel changes.

Personalization

Deliver tailored experiences to specific audiences based on behavior, context, or attributes.

Experiment Types

Visual, Code & AI-powered Editor Visual, Code & AI-powered Editor

Full control, visual when you want it, technical when you need it

  • Edit text, colors, images, margins, padding, borders, and more directly on the page
  • Add custom HTML to introduce new components or content blocks
  • Move elements freely to restructure layouts without touching source code
  • Apply custom CSS for precise styling control
  • Execute custom JavaScript for advanced logic and interactions
  • Apply device-specific changes to optimize desktop, tablet, and mobile experiences independently
  • Describe your changes in plain language using our AI assistant and let it generate the edits for you
View examples
Visual, Code & AI-powered Editor

Audience Targeting Audience Targeting

Reach the right users at the right time

Target experiments and personalized experiences using powerful conditions such as:

  • Device type
  • Click behavior
  • URL rules
  • HTML element presence or state
  • Data layer variables
  • Referrer
  • Cookies

Combine conditions to create precise, high-impact audience segments.

Audience Targeting

Goal Tracking Goal Tracking

Set the goals that define success

Define conversion goals using the same flexible targeting system as audiences:

  • Device
  • Click events
  • URL conditions
  • HTML element interactions
  • Data layer variables
  • Referrer
  • Cookies

This ensures your success metrics align exactly with real user behavior.

Goal Tracking

Preview & QA Mode Preview & QA Mode

Test everything before going live

  • Preview all variations and targeting rules before activation
  • Validate visual changes, functional behavior, and custom code
  • Verify goal tracking and event triggers
  • Perform full QA across devices and conditions — without affecting real users
Preview & QA Mode

Google Analytics 4 Integration Google Analytics 4 Integration

Extend your experiment analysis beyond the platform

  • Validate variation impact across broader engagement and lifecycle metrics
  • Compare variation performance with non-experiment data for additional context
Google Analytics 4 Integration

Results & Insights Results & Insights

Make decisions with confidence, not guesswork

  • Bayesian probability calculations to quantify the likelihood that a variation is best
  • Performance breakdown by device
  • Segment results by:
    • Date range
    • Traffic source
    • Country
    • Triggered goal
  • Time-series graphs for:
    • Visitors
    • Conversions
    • Conversion rate
  • AOV (Average Order Value) and ARPV (Average Revenue Per Visitor) probability calculations
Results & Insights